Adobe Vs Canva & Canva Vs coolab.ai Two David & Goliath Stories?

The battle for enterprise design customers is heightened. Adobe announced a new business suite of tools called Adobe Express for Enterprise which is being bundled with its Creative Cloud for Enterprise subscription, effectively forcing businesses to at least consider moving away from Canva. Canva’s success is creating a David vs. Goliah scenario. Both companies are well managed and loved by customers.
 
Adobe Express for Enterprise is an universal creative tool that lets anyone at a business — at any skill level — jump in and start creating content like multimedia assets and social media posts. Adobe already offers a similar platform originally called Creative Cloud Express and today rebranded to just Adobe Express, but the company is tailoring that experience to fit more smoothly into its enterprise offerings. It is the Microsoft strategy – horizontal integration as a competitive strategy.
 
Canva is easily Adobe’s largest threat in the business space. The company passed 100 million monthly active users and has four times as many as Adobe has Creative Cloud subscribers. It is hard to beat “free” and requires “zero” learning curve. The competitive elements are 1/Price 2/Performance (design quality) 3/ Ease of use 4/ Better integration. It is a mistake to think that more features will make it a better product or more templates/stock assets will make better design. While Canva will respond by making its product better integrated and feature rich, Coolab.ai as a new incumbent is entering the product simply with better design and generative Ai makes it possible, and they have been at it for over 5 years.