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Design Futures / Article

DESIGN FUTURES: Ai vs Human or AI x Humans?

The evolution of design.

by Idris Mootee

The discipline of graphic design can be traced all the way back to 15,000 BC, when the first known visual communications arose. But the Industrial Revolution that allowed for an increase in printed material with the printing press created a shift in the economic and social role of visual communication. Then came mass advertising and the graphic design industry took off.
 
The design field has always evolved to keep pace with change: technological, social, cultural, and political. Social media and the proliferation of design apps and templated-based design have had a democratizing effect, opening the practice of design to more people at all skill levels
and becoming more inclusive and participatory. The same to photography and video too and mass consumers of culture became mass producers of culture.

 
Design a highly skilled profession and should be
left to the trained professional. Design is a modern communication tool for empathy, curiosity, and experimentation. It is a right for everyone just like to be able to read and write.

 


With template-based design platforms such as Canva, Coolab.ai, Visme, Crello, and Adobe Creative Cloud Express. Everyone can design and now, non-designers are empowered to be proactive and hands-on participants in the design process. Meanwhile, professionally trained designers will now be able to advance forward further into leadership and specializations roles and will also be called to step into more influential roles as design thinkers, design change agent, creative directors, and design foresight specialists.
 
Not all design platforms are the same and each has its own specialization. Ease of use and simple templates are all givens. Canva and Coolab.ai share a very similar philosophy, both believe everyone has the capacity to design and be creative. Through their platforms and of tons of toolkits and resources, both have done much to democratize access to making design easy. Both companies started almost the same time, Canva’s focus on the education market makes them still the best in class for that and it is still where their passion lies. Coolab.ai’s focus on machine learning as one of the first few AI design labs in the world puts them in a strong position to experiment with the latest tech. Canva is a $40 billion enterprise and Coolab.ai is still a startup. The two companies are not competing but complimenting and both advancing to making good design accessible for everyone. The future of design is for everyone.

About coolab.ai

coolab.ai is a design web app for creating top studio-quality graphics with the freshest designs powered by human x AI. Here's proof that template-based design does not need to be boring and repetitive. Over 10,000 brilliant and inspirational designer templates, with new ones generated every day. No premium content. All free.

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