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Brand Strategy Begins with Emotive Design

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For over three decades, we've been behind some of the world's coolest and most valuable brands. Traditionally, the branding process kicks off with a lengthy journey involving Brand Purpose, Brand Vision, Brand Positioning, Brand Language, and Brand Image. This approach can take anywhere from six weeks to six months, not to mention costing hundreds of thousands of dollars – a hefty investment for many brands.

But here's the game-changer: we believe that 90% of all brands in the world can take a different, more efficient route. Instead of starting with a traditional strategy, hack your way to a robust brand strategy with design. Begin with emotive design to establish your brand's visual identity, evoking emotions and resonating with your audience from the get-go.

By shifting the focus and starting with design, you can streamline the branding process, saving time, effort, and significant costs. Don't be confined to the traditional approach; embrace the power of emotive design to craft a brand strategy that speaks directly to your audience and sets your brand on the path to success. Let us show you the way to a compelling and impactful brand strategy, ready to leave a lasting mark on your audience!


Here is the hack. As a brand designer / brand owner / creative strategist you already have a pretty good idea of what your brand means; its personality, its look, its feel, and etc. You may not have spent the time to articulate and visualize them in a document or whiteboarding every element. Who has the time? Here, we will teach you a bottom-up approach that is proven to be as effective.

From Inspo to Story

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Start with Brand Inspos. Do a quick Google search to see the general feel of your competitor brands. Categorize them into boring and differentiated. Pick some visuals that inspire you or with emotional appeal. Capture them to create a visual board. This is for you to refer to when you create your brand.

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Start Brand Design Exploration. Browse through different design genres in Coolab.ai. In 10 minutes, you should be able to identify designs that resonate with you and your brand. Simply let your intuition decide what is the right look. Typically, following the traditional process would incur high costs, making it impractical for smaller firms. Our art inspired design templates solve this problem.

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Determine the brand language. Having quality visual assets is important. 50% of a successful brand design depends on a set of main assets that determine the mood. No more boring stock photos. Pick from an infinite pool of AI generated assets that can trigger emotional responses and represent who you are as a brand. You can create as many as you want and then filter them into the top 3 that represent your brand. Then come up with 5 words that best describe them. That is your brand language.

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Find your brand positioning. In the competitive market, customers will naturally compare your brand with others. To win them over, two crucial factors come into play: firstly, your brand must stand for something meaningful and convey that visually; secondly, it must be distinct from others, allowing customers to see you as a unique choice rather than just another commodity or no-name brand. So, head back to the visual board and position yourself among other brands to ensure your design validates your brand's uniqueness! Make a lasting impression and rise above the competition with your visually compelling brand!

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Craft your brand story. The last crucial step is to create a concise and engaging brand narrative. This doesn't have to be overly formal, but rather a captivating tale that weaves together your brand's history, identity, and mission. Crafted with care, this narrative has the power to forge deep emotional connections with your audience, making your brand truly memorable. Keep it within 50 words, and watch as your story resonates with your customers on a profound level.

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Once you've completed the previous steps, it's time to enhance your design by sourcing various visuals that evoke the same feel. Remember the rule of thirds; it guides the viewer's focus to the main focal point and allows you to include 3 to 5 additional visuals that captivate the audience. Then, arrange the five-step output in reverse order, and compile them in a document using the same design language you've established.

Take this design a step further. Illustrate how your brand manifests itself in social media ads, marketing brochures, and even packaging. Coolab.ai offers an incredible AI tool that can adapt your design to any format, and you can even add original product photos if desired. Store these creations in a brand folder, and you'll have everything you need for any brand communication requirement. Simply begin with these meticulously crafted templates, and you'll always stay true to your brand, captivating your audience every time. Get ready to make your brand shine with Coolab.ai!

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Unleash your creativity and create a robust brand strategy today.

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If you need assistance or just want to ask us a question, don’t hesitate to contact us. We’ll try to get back to you ASAP.

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